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Business Name: 

People Traction

Founder Name:

Mr Iain Hamilton

About the business:

People Traction is a human resources consultancy which specialises in helping customers recruit people more effectively and cost efficiently. We create and deliver sustainable recruitment strategies for our clients. By utilising the most advanced technologies and forward-thinking strategies, we focus on providing an excellent recruitment experience for hiring managers and candidates alike. Our services are designed to provide both cost efficiency and improved quality, which is supported by the relationships we develop with our clients.

Target Market:

People Traction can provide bespoke solution based services to companies throughout the UK. Our key focus during the accelerator program is to develop SME sized clients in Scotland before expanding throughout the UK.

Business Background:

I have had the privilege of gaining a diverse array of experience in both in-house and recruitment agency style positions. Most recently I managed the communication and marketing specialism for an FTSE100 organisation within the Strategic Resourcing function.

Throughout my career I have been passionate about providing a seamless and enjoyable application process and have lead projects to design company websites, careers sites and job boards. The experience I have gained from this has given me great insight into the benefits of recruitment technology. Although recruitment technology has advanced significantly in the past 5 years, I still believe that technology cannot replace a good recruiter. To create a recruitment function that delivers, our recruiters must believe that candidate experience is our highest priority and be trained to deliver this experience.

I have been instrumental in creating and delivering global proactive recruitment strategies and training recruitment teams in how to pro-actively resource passive and active talent. The results of delivering a pro-active recruitment strategy have shown significant reduction in time to fill, improved candidate quality and significant cost savings.

The business described in 4 words:

Creating sustainabilty in recruitment.


Social media: 

Undercover Recruiter

LinkedIn Profile


LinkedIn Company Page


  • Mr Iain Hamilton