What is the business:
Develop an Esports entertainment brand with a website & venues to socialise, play and watch Esports. Use the venues to develop a mainstream market for E sports and gaming.
Target market for the business:
Esports Gamers for online. Gamers, mainstream, 18 - 35 years olds for venues. Possibly kids and families for venues
The business described in 4 words:
Esports Entertainment Hub