DeltaStudios Deliver Client Satisfaction - with Real Return on Investments

In the Northern Irish village of Cushendun, a young Pat McKay would "borrow" apples from trees and sell them back to locals at a premium price. In the first year of his teens he began his first paid job, and quickly developed a strong work ethic. Such early displays of entrepreneurship and willingness to work were then perhaps signs of what was to come from this man; because today his software consultancy firm, Inverurie-based DeltaStudios Ltd, is truly beginning to bear the fruits of his labour.

At school Pat excelled in the sciences, biology in particular. This led to a degree in Environmental Statistics at Liverpool’s John Moores University where he had his first taste of writing computer software in 1988. He then furthered this interest at the University of York with a Software Modeling Masters degree, where he played an integral role in creating software that calculated the growth of bracken – this in the wake of a major cancer scare over bracken spores.

Finding himself in Aberdeen, it was in 1998 as the World Wide Web came of age, that Pat conceived an innovative idea to monitor and manage databases over the Internet. In 2002 he created prototype software to do just this and early feedback was resoundingly positive. Pat turned this innovative solution into a web version and this set him on the road of finding success with DeltaStudios.

With the help of Business Gateway, DeltaStudios have recently completed the Marketing Advanced Programme (MAP). Managing Director Pat believes that this was an extremely valuable experience: "The MAP program is certainly not for those that believe going on a program is a ‘jolly’; it takes a genuine commitment, but is worth the hard work.

"Whether you are selling Aberdeen Angus beef, bicycles or computer software, the marketing must be right, and for any business the magic marketing ingredient can be elusive. The MAP program has gone some way to helping me recognise this ingredient. It is now clear to me where DeltaStudios market segment lies and who our audience is. With the help of Andrew Burnett of the Business Gateway service, we have answered many questions that we were aware of but had never found the opportunity to address."

He also believes that DeltaStudios are in a unique position within their industry: "Having written our own software, unlike most software companies, we have an immediate response time in resolving any problems or adding new features to the program."

"On the whole, 2006 was a very successful year, following the help of Business Gateway, turnover increased significantly and DeltaStudios is now in the fortunate position of being able to recruit, which is what a healthy business should be doing – and this is something that we will be striving to move on with in the New Year.

"2007 is an exciting year for DeltaStudios, while I have never been a ‘shout it from the rooftops’ type of person, I know that we have an extremely innovative product and I am always delighted to hear our customers recognise this too. I am frequently told by clients of how much they appreciate our service. DeltaStudios implements a single-minded approach and client satisfaction is central to this.

"One of our major products for 2007 is our Flex program – DeltaStudios is about delivering data, we help businesses put data on their system and from that, they extract information – it may be that this relates to e-commerce or stock control - and we have a software suite that does this. FlexViews is our web-based interface to the database, and FlexReports is the tool to display the data, and creates charts and table etcetera. Feedback from our customers using the suite has been excellent.

"We would like to increase the number of companies that we provide solutions for and, without giving too much away, are currently in talks with a number of very large service providers and this is an extremely exciting time."

It is perhaps fortunate then, that Pat chose to take the route of software design and consultancy rather than furthering his childhood moves in the green grocery trade.

DeltaStudios is a software and consultancy firm, specialising in internet / intranet based business solutions. The firm develops software solutions, tailor-made to meet the specific requirements of the client, and promises to deliver a real return on investments through their OnDemand service. DeltaStudios can be contacted on 01467 894055 or at www.delta-studios.co.uk

Enterprise can provide business service, through Business Gateway, for all sizes of business on all aspects of running a successful business. Enterprise’s experienced business advisors provide a ‘one stop shop’ for all business development needs from start ups to well established businesses. Enterprise can be contacted on 01467 672500 or at www.enetrust.com

ENDS

For further information, contact:

John McIntosh
Tricker PR
Office 01224 646491
Email jmcintosh@trickerpr.com